BRIEF
Create an event that would help the brand selected (Trader Joe's) portray the image that intended to show or want consumers to see them as.

PROBLEM
Trader Joe’s is a brand that wants to be considered high quality, diversity and exclusive with their products but tend to come across as cheap or tacky.

SOLUTION
A pop up cooking show with special guests showing their talents with Trader Joe’s products in a open space environment where their consumers could enjoy a day of cooking, family, and amazing quality.

KEYWORDS
Fresh, handmade, curvy, quirk

TYPEFACE "MISE"
This was a handmade/ customized typeface for this project created with a colored kind of glue so it would have this organic curve and movement. Wanted to show that the typeface could be created by any oil, sauce or liquid from kitchen so it would portray the freshness
as well the elegance of the event.

*Student Work

BRIEF
Create a visual identity for Istanbul with a modern twist without forgetting their culture but no antique styles or similar things to their previous identities.

INSPIRATION
The Bosphorus Bridge is the connection between the two continents (Europe and Asia). Istanbul is very well described as the gateway or the gap
between two worlds.

KEYWORDS
A city between two worlds.

TYPEFACE "ISTANBUL"
Hand made and customized typeface inspired by the connection of Istanbul between two worlds. You can see that every letter tries to connect to another like a bridge, that's the inspiration behind this typeface.

*Student Work

BRIEF
Create a rollout for the Tim Burton BFI Film Festival.

DEMOGRAPHIC
A film lover sees everything the arts have to offer. They relive memories with movies.

INSPIRATION
Tim Burton is an American director and illustrator who has created dozens of films combining humour, darkness, and craziness.

KEYWORDS
Cracked, fantasy, whisper

TYPEFACE
Customized typeface that reflects the trembles, fear, humor and ghastly sensation that Tim Burton tries to reflect in his movies.

GOING AGAINST THE CURRENT
A lot of people would represent Tim Burton with his illustration style and cartoonist side. This projects wanted to focus in the personality and feeling he portrays in his movies which is the sinister, mischievous, and ghastly personality with a double morality because of the lack of knowledge of the main character or his misconception of morality.

*Student Work