BRIEF
Create an event that would help the brand selected (Trader Joe's) portray the image that intended to show or want consumers to see them as.
PROBLEM
Trader Joe’s is a brand that wants to be considered high quality, diversity and exclusive with their products but tend to come across as cheap or tacky.
SOLUTION
A pop up cooking show with special guests showing their talents with Trader Joe’s products in a open space environment where their consumers could enjoy a day of cooking, family, and amazing quality.
KEYWORDS
Fresh, handmade, curvy, quirk
TYPEFACE "MISE"
This was a handmade/ customized typeface for this project created with a colored kind of glue so it would have this organic curve and movement. Wanted to show that the typeface could be created by any oil, sauce or liquid from kitchen so it would portray the freshness
as well the elegance of the event.
*Student Work