Technical Skills
User Experience Design
Design Management
Research Design
Product Development
Branding
Market Analysis
Business Insights & Needs Application
Figma Design & Prototyping
Adobe Illustrator, Photoshop & InDesign
Bilingual (Spanish & English)
Specialized Areas
Cross-Team collaboration
Problem Solving
Building Relationships through Teamwork
Flexibility with High Adoption
Open-Mindedness
Learning Agility
Creativity
Innovation
Resilience
Negotiation
Education
M.A. Design Management | Savannah College of Arts and Design (SCAD); Savannah, GA, USA — 2016–2018
Graphic Design Certification | Shillington School; New York City, NY, USA — 2016
Bachelor's in Advertising & Communications
with Graphic Design | Universidad Iberoamericana (UNIBE); Santo Domingo, Dominican Republic
— 2011 – 2015
Acheivements
Winner of the Competition of Business Entrepreneurship by CIDE and UNIBE University (2015).
Winner of a half scholarship in the International Relationships competition by UNIBE University (2014).
Collaborative Competition; Production Designer and Graphic Designer of Short Film “The Idiot” at the International Film Festival of Novocentro Fine Arts sponsored by Mazola (2013).
Languages
Spanish, Native Language.
English, Second Language.
Italian, B1 CILS Certified.
Profile
A User Experience and Product Designer who thrives on complexity to achieve simplicity.
As a Lead Designer who excels in fostering cross-team collaboration by leveraging research, creating detailed design documents, and developing impactful visuals to optimize team synergy and project outcome
Experience
User Experience Designer, Propel; Freelance — 2022–today.
An independent software vendor integrating comprehensive product lifecycle, information governance, and quality control management within the Salesforce ecosystem.
Managed cross-team collaboration across various products and divisions within the organization. Successfully simplified complex trace matrix designs, streamlined their product management processes, and restructured page layouts with organized, purposeful actions through prototypes, mockups, component libraries, and thorough design documentation.
Senior Product Designer, C2FO; Full-Time — 2022 - 2024.
A global company providing access to an on-demand working capital platform.
Researched, meticulously documented, and creatively designed innovative products & features from ideation to successful launch for C2FO, leveraged business insights and market analysis to innovate product experience. Assisted in the end-to-end product development process. Crafted training documents and compelling visualizations to swiftly onboard users and empower customer support. Mediated cross-team collaborations and engaged in strategic executive meetings to ensure alignment and expedite product-to-market delivery.
Evan Youngbold -@C2FO Product and Design Leader:
“Maarsel is an incredible triple-threat designer equally capable of operating across interaction design, visual design, and service design projects with high expertise.
During her time at C2FO, she was a key contributor—often the lead designer—for several strategic initiatives, including both new product development from scratch and the support and expansion of existing products. Across those projects, she consistently demonstrated excellence not just in core design skills but also in stakeholder management & collaboration.
I wholeheartedly recommend Maarsel to any team looking to build great products.”
User Experience Designer, Salesforce Staffing LLC; Freelance — 2021-2023
Assists companies in onboarding and retaining the top 10% of Salesforce talent in the USA. Collaborated with the brands AG Revolution, LEE Education, and Berlin Packaging.
Researched and designed for multiple contract companies within the Salesforce platform. Catered designs with out-of-the-box components from the Salesforce Lightning Web Components library and custom components for each experience. Created market comparative analysis and user journeys to pitch new e-commerce experiences for external and internal management successfully. Skillfully designed and developed mockups with prototypes for the company’s sales presentations and product alignment development.
PROJECT HIGHLIGHT - AGREV (Agriculture Revolution)
Led the development of AG Revolution's responsive e-commerce site on Salesforce. Conducted market and competitive analysis, crafted user journeys, and adhered to branding guidelines. Engineered a reusable and responsive component library for future projects and created mobile/desktop prototypes with Figma, crucial for sales pitches. This ensured alignment with business insights, delivering an exceptional e-commerce experience for users.
Lead User Experience Designer, Brillio; Full-Time — 2018-2022
A complete digital transformation services company and consulting firm. Collaborated with the brands Celigo, Cisco, Cvent, Finastra, Jemstep, Lineage, NCR, Pure Storage, Silicon Valley Bank, Terminix, Texas Foster Care system, View Glass, and Yokohama.
Crafted detailed user journeys to uncover pain points and compelling stories for clientele. Effectively designed intuitive mockups for Salesforce Cloud Services, ensuring seamless user interactions while upholding brand and UI guidelines. Continuously refined UI developments based on user feedback and market insights, leveraging client engagement for research and discovery to shape superior user experiences. Honed skills in integrating user-centric design with strategic business objectives, leading to measurable improvements in user satisfaction and operational efficiency. Efficiently managed multiple teams/projects and cross-team collaborations to agile project timelines through aligned business briefs.
PROJECT HIGHLIGHT - Silicon Valley Bank (SVB) Private Bank
Led the Silicon Valley Bank Private Bank project to optimize internal and external processes through a Salesforce migration. Designed and revamped the experience from scratch, establishing the company's standard for end-to-end product development. Created a comparative user journey to identify its original process challenges and opportunities. Demonstrated how to transform its processes into a simplified but optimal experience while maintaining the company's practices. Swiftly adapted design changes based on stakeholder feedback to enhance user experience and increase user adoption and involvement with an expedited delivery timeline. Streamlined account, opportunity, and case management processes, reduced email traffic, and connected data systems via API calls for synchronized data across core sources and Salesforce Financial Cloud.
Charles Sanchéz - Product Director @Silicon Valley Bank:
“I had the pleasure of working with Maarsel from 2020 to 2021 while we built out Salesforce CRM for SVB’s private bank from the ground up. During this time, Maarsel served as a UX designer and strategist, and her contributions were invaluable.
Maarsel consistently operated at a remarkable pace, showcasing impeccable organizational skills and a keen eye for detail. Her expertise as a UX strategist spanned research, service design, and UI design, seamlessly blending these disciplines into cohesive and impactful solutions. She collaborated effortlessly with the team, setting a benchmark for excellence that was difficult for others to match.
What truly set Maarsel apart was her unwavering commitment to learning and adapting. Unlike many UX designers who specialize within their comfort zones, Maarsel always took the initiative to master whatever was necessary to achieve the best results. Whether it was delving into Salesforce functionality, optimizing business processes, or understanding unique persona needs, she ensured her designs were both viable and user-centric.
Our collaboration was marked by continuous experimentation and iteration, and Maarsel’s proactive approach meant I never had to ask her to improve in any specific area. Her drive for excellence was evident in everything she did.
Maarsel is a remarkable talent and would be an extraordinary asset to any team. Her versatility, dedication, and collaborative spirit make her stand out as an exceptional UX professional.”